This visualisation has a short story behind it.
I usually care too much about food labels. If something has monosodium glutamate (E621) or high fructose corn syrup (HFCS) in it, I’m probably not going to buy it no matter how healthy or delicious the food looks as a whole. (Strangely, I’d be willing to eat it, though.)
Some people care about different ingredients such as “E-numbers”. I made this graphic to demonstrate how “natural” products (such as a banana) contain scary-looking ingredients as well. All the ingredients on this list are 100% natural in a non-GM banana. None of them are pesticides, fertilisers, insecticides or other contaminants.
There’s a tendency for advertisers to use the words “pure” and “simple” to describe “natural” products when they couldn’t be more wrong. With this diagram, I want to demonstrate that “natural” products are usually more complicated than anything we can create in the…